DIGITAL STRATEGY
Engage -Â Influence - Expand
The purpose of these social media guides are to address the Eco Club’s issues with student engagement and awareness of club existence on campus.  Additionally, these are essential tools to have in order to achieve our goal of spreading awareness and educating students about environmental topics. In order to grab student's attention, in these guides, I offer a unique professional perspective, intertwining digital media and the spread of ecological information. Through creative ideas and using my business and communication background, this digital strategy will ensure the club's long-term success.
SOCIAL MEDIA & ADVERTISING
PRODUCTS
In order for the Eco Club to reach their full potential I created these products for them.
SOCIAL MEDIA STRATEGY GUIDE
By utilizing this marketing strategy the club should expect to see growth in brand awareness. Furthermore, by applying these tactics to our online presence, we are expected to receiving more engagement, turning students into advocates of the Eco Club determined by engagement metrics (likes, comments, @mention, etc.)
SOCIAL MEDIA STYLE GUIDE
The Social Media Style Guidelines will reinforce the club’s messages, creating a unified, strong, university-wide identity. Using a basic set of rules will establish consistency among our networking accounts in regards to our tone, voice, brand, and language, making our content credible and valuable. Additionally, it will help create appealing and relatable content for our specific audience.
CLUB STICKERS
We are a fairly new club on campus and we want student's help to design a sticker to represent our club! Everybody loves stickers and who wouldn’t want to see their design all around campus, representing a great mission. I organized and held a sticker design contest and the top two designs with the most votes were then printed out as our new club stickers.
RESEARCH BEHIND MY PRODUCTS
Why did I focus on and create the products I did? Read my academic research article here that goes into detail about the agenda-setting theory and social media for organizations like the Eco Club.
